It would seem to be a terrible time to start a business. But that is always the case…if you are just saying that to avoid the pain of creative enterprise.
In reading The Knack, Inc. writers Bo Burlingham and Norm Brodsky delve into what makes a successful business from the very beginning. Things like having high gross margins, stable (and growing) cash flows, and the ability to handle multiple problems with a quick assessment of the situation and how to fix it before it becomes an ongoing problem.
Each situation encountered is told via a letter to Inc. that points to typical business start up hesistations, and what worked, and what didn’t, for Norm.
As a wannabe entreprenuer, I hope I can get the idea, the team and capital in place to successfully launch a good business. Ideas are not hard to find. The team is a matter of connections. The capital, well, we will have to see on that front.
Get the Niche! And scratch it!