Baseball Book Ad: Hoping to Wow in 2010

August 15, 2009
The Front Cover - Redesign #2

The Front Cover - Redesign #2

I will be done shortly after the 2009 World Series. I have to get cracking toward the final draft – rough is more like it – but it will be done.

I hope to publish it under my own imprint:

Notice the basepath look at the upper right hand and 8 men on the field

Notice the basepath look at the upper right hand and 8 men on the field

To me, this is a way to control the best aspects of publication: My work – my press – my profit – my failure (if it bombs.)

So, I hope to gain a foothold via Facebook, LinkedIn, Twitter and all things Social Networking.

Until then, Anything Written is still working on anything else written.

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Portfolio: Just in case for job hunts

August 3, 2009

If you have the misfortune to be out of work, it is always best to have a portfolio of recent projects worked on. Resumes may open a few doors; portfolios show you kept yourself busy and documented your accomplishments while at your prior job.

It is possibly important to put together things you work on outside of your field of endeavor. The remodeling of a home, writing a novel, designing a new system, painting, or photographic art.  It shows depth and knowledge sets that a resume is usually lacking in reflecting since only the stuff that gets you a job is suppose to be there.

So, that being said, here’s a new set of blogs I put together into a package:

Economics and Business Blogs

By no means will a portfolio guarantee a better a view of your attributes, but the right employer not the right now employer will appreciate and take to heart you are a person and that matters.


Turning Pulp into Fiction: The Rock Story

April 21, 2009

I drive around alot. Not because I want to be environmentally unfriendly, but because my current job requires it. As a result, or a byproduct, I get several hours per night to listen to either the radio or a book on tape. (Which I haven’t done as much recently. And yes, that’s so 1980’s…)

Recently, I began to put together a list of songs that will go into a fiction story based on Rock songs and Rock bands. (Rock being a very broad category since electronica, DJ whomever and classical sounds will be included.)

It might center around a lady name Gaga – who does not like her real name, now? (She likes Gaga ok, just not the Stefani Joanne Angelina Germanotta. I mean, why not S-JAG.)

Just don't call me Stefani Joanne Angelina Germanotta, OK?

Just don't call me Stefani Joanne Angelina Germanotta, OK?

Anyways, back to the pulp. Scripting out a story with nothing but song titles and Rock names seems a bit 8th graderish.  Something one does to their Trapper Keepers or the one-subject $1.29 70-page notebooks. (So 80’s again.)

But a montage of songs with a story line could work. And I’ll have to be at my surfing best to remember titles since no ordinary rock station tells you the title anymore. (And I do not have XM or a modern radio that tells you that sort of information. Did I get caught in a time warp? Did Marty McFly take me back in time?)

Rock legends are easy to include: Led Zeppelin, Jimi Hendrix, Simon & Garfunkel, ZZ TOP, etc. etc. etc.

The weird one-hit groups or songs from 2008, because I’m so late, will be the gold to make this one a platinum outing.

It is off the beaten path of this blog to talk about a creative project which has seen its better days. (I’ll include pictures to move such a story along.)

But with a recession, you try different ideas – written and creative – to stir the juices. This one will be one of many in my Trapper Keeper of “boy, what the hell was I thinking” about during mid-2009.

Such is life – KEEP IT ROCKIN’!!

BE a JUKEBOX HERO! 😉


Entreprenuer: Having the Knack and Developing a Niche

February 5, 2009

It would seem to be a terrible time to start a business. But that is always the case…if you are just saying that to avoid the pain of creative enterprise.

I have a head for business..and a bod--bottom line for...you!!!

I have a head for business..and a bod–bottom line for…you!!!

In reading The KnackInc. writers Bo Burlingham and Norm Brodsky delve into what makes a successful business from the very beginning. Things like having high gross margins, stable (and growing) cash flows, and the ability to handle multiple problems with a quick assessment of the situation and how to fix it before it becomes an ongoing problem.

Each situation encountered is told via a letter to Inc. that points to typical business start up hesistations, and what worked, and what didn’t, for Norm.

As a wannabe entreprenuer, I hope I can get the idea, the team and capital in place to successfully launch a good business. Ideas are not hard to find. The team is a matter of connections. The capital, well, we will have to see on that front.

Get the Niche! And scratch it!


Business Card: Not an easy task to be different

January 27, 2009

In today’s ever changing landscape of business, having a good first impression is ultimate to landing that deal that makes or breaks you. So how does one do it?

Business Cards are so last century, since we just kick people into our phones, and forget them, unless…they have the service we need. But what if our business card is really unique?

And provides all the information we need to know about the company or services they provide?

Well, I attempted mine using only Powerpoint for card design and a logo.

biz-card2

Utilizing only a basic Powerpoint Presentation format (the green wave to the left), Text boxes, and inserting a JPEG of a logo made from another Presentation, the card works well for this particular business.

  1. Company Name is Clear
  2. Logo reinforces the name
  3. What I can do (services) is listed on the card
  4. Contact information is clear
  5. A motto works for the company
  6. A picture of the person makes them more memorable and unique

By no means would this work for other ventures, however, for a writer or independent entreprenuer, it does address all the basics of what can I do?how do I contact you?, do you have a guiding force? and is there somewhere to find you or leave information outside of phoning or emailing you? 

While I only did this as a trial example, I might step up to a better program and find a good outlet to print up some cards.

I hope your business cards reflect what you do, how to contact you, and what is your motto in business. People like connections to solid outfits – be that outfit that gets passed on via a card.

(Note: Due to the size of actual card – the JPEG image inserted is not so clear. I am sure I could improve that – but for this exercise, it worked.)


Reviving your career: A silver bullet approach to staying and succeeding in your career

January 19, 2009

As we all attempt to manage through an economic crisis – by cutting expenses, reducing frivolous spending, redesigning our budget, and refinancing our debts – we usually turn again to how to manage our career.

 

What do we do that makes us indispensable as an employee or manager?

 

What's the Magic Bullet?

What's the Magic Bullet?

 

In Bulletproof Your Job: 4 Simple Strategies to Ride Out the Rough Times and Come Out on Top at Work, Steven Viscusi imparts that being visible, easy to get along with, a team player and open to development opportunities are the keys to being heralded as a quality employee by your boss, and someone that will never be a “victim” of downsizing, rightsizing, layoffs or “the axe.”

 

Visibility as an employee often means staying later than the boss, paying attention to the details, taking the lead on projects and opening up conversations with your boss.  Another part of any employee’s road to career success is to project professionalism via appearance, listen to others and speak up when necessary. To also dig for hidden opportunities while being a team player, and utilize those project successes as a way to spread credit while building those resume bullet points.

 

We have to be creatures of opportunity, seeing each handshake and each encounter as a chance to develop a strong framework for a better career.

 

While we are at work, there is always a temptation to talk about our personal flaws, gossip, complain or shop for a spouse while punching the shift clock. Don’t. The downsides are greater for most than the potentials for advancement.

 

While it is often “nice”  for the boss to know you are going through difficulties, remember: he/she is likely in, or has gone through recently, the same types of stuff. Would you want to be their shoulder to cry on?  Measure your bosses openness and closeness of your relationship before engaging them for such advise and sympathy.

Intimacy formed on intense projects turn bad more often than they work out in June weddings. Pursuing them leaves you open to jealousy, judgment questions, and the inevitable conflict of just being in the company of some you can not stand anymore.As Viscusi opines: “Just be clear about the risk involved. Let’s just say it’s not the world’s best bulletproofing behavior.”

 

 

 

Being “easy” means being a workplace cornerstone. Staying consistent. Minimal conflicts – in fact, reduce them at all costs. Discuss ideas, not the color of the temp’s underwear in front of the office manager, who is a woman. Keep etiquette in mine around all people. (Religion is for Sunday (Saturday, for some) and not for the pre-launch discussion of a multi-million dollar project you have been promoted to head up.)

 

If people come to you with their problems and concerns constantly, it means they see you as “the answer man” in the organization. That is good – if often, tiring.

 

While you are at work, you must be “useful”  to your boss. Else, why have you there?

 

Help your boss by training others on systems. Or educate yourself on other departments – software, policies, how they problem solve – because the more tools you have at your disposal, the more valuable you become.

 

Value equals quality divided by price. Quality in this case means the qualities you bring to the table – ability to speak a foreign language, computer proficiency, international understanding, flexible schedule and task assignments, and prior successes – all add to your “quality portfolio.”

The greater your quality portfolio is, the greater your value is. (And your price, your salary, increases with this equation. And you will likely never lack for a position or the headhunters searching for your talents.)

 

When all else fails, and your entire company flushes down an economic black hole, you have to prepare to take action. Simply put (Viscusi key points):

 

1)     Have 6 months to 2 years of income in liquid assets such as a CD. Sanity and confidence are important when you are either out of work or see the company is not going in the right direction. You make decisions out of strength, not weakness.

2)     Update Resume to include accomplishments, accolades and new skills.

3)     Social Network, Face-to-face network, Recruiter network – but use it as a career platform, not as a ‘what I did in the Bahamas with my boyfriend’  posted on Myspace. LinkedIn and Facebook are good places to seek out appropriate networking. 

4)     Help others reach their goals. The favors can be returned – in unexpected ways.

5)     Join a professional association or take an interest in a conference on your field.

6)     Write on your expertise and get it published.

7)     Continue Education via distance learning, outside reading (on any subject) and incorporate it while you’re still employed. Let the employer pick up the tab.

8     Staying ready and alert is the ultimate take away.

 

Bulletproof Your Job gives 50 tidbits of advice that are crafted to make you think about the behaviors, the tasks, the goals and the results of being a solid workplace team player. How to survive the downturns that take place, the importance of networking, resume building keys, and mentoring (having one and doing it for others.) The best payoffs of educating yourself constantly are that no one can take that away from you.

 

Viscusi’s posts further on his recent book at the Huffington Post.


The New Media: The Printed Blog

January 13, 2009

What's old is new. Print Blogs and Look out!!!

As has been recently reported, the old print media has taken a beating. The Detroit Free Press, Christian Science Monitor, and several others have seen their business model of generating ad revenue from various sources dwindle (in part due to the current financial crisis) and from competition from the new media, the internet. While they suffer, close down home delivery services, and try to salvage their business through patchwork and quickie makeovers, a new business is cropping up:  the blog-to-your-street, internet-savvy The Printed Blog.

This 1st generation of on-line publication to the local masses come from the mind of Joshua Karp, founder and publisher. Recently profiled in Wired, Joshua Karp asks the logical question: “Why hasn’t anyone tried to take the best content and bring it offline?”  

Within that idea and framework, The Printed Blog hopes to take blogger-wanna-be-journalist types and utilize their content in local publications in a quick read format (a typical paper will be 11×17-inch on three pages, six sides in full color.) Their hope is to gather unique articles from people with expertise in various fields, writing ability, and a friendly voice to the man on the street while crossing the avenue to the social networking arena of Flickr, Twitter, Myspace, and Facebook.

One can see potential in a twice daily print of content gathered from online “beat” reporters. But one can also see the downsides as people can utilize searches and pick and choose content they prefer. But that should not stop The Printed Blog as it tests the business waters with their ‘reverse print media’ model.

People in a 24-hour world are looking for new, innovative and solid companions while they travel to work, school or actually vacation somewhere else. The Printed Blog hopes to gain traction in New York, Chicago (where they will debut January 27, 2009) and San Francisco. One can foresee 50, 100, or 1,000 various editions across the globe, with the only constraints being financing and the personnel to make it happen.

This blogger/author hopes to see The Printed Blog become ‘The New’ New York Times. But as with anything in business, the market will determine whether it succeeds, or fails.